popUP

one of the clients i get to work on at LIME is hoping to do a pop-up store (http://trendwatching.com/trends/popup_retail.htm) for the holidays and today i had the pleasure of checking out one of the venues with one of my supervisors, Sarah. there will be a few other options for the location, but i got to tag-along to see this one. the target is the 5th ave neighborhood, and i'm pretty sure this was 21st and broadway, which is still in the right area.

not a really big deal, i know, but i can't help but get excited when i am included on these little field trips for work. haha, it's ridiculous how little it takes to make me feel special, like i'm in on some secret...
of course, i can't share any of the details or talk about the client, but i'm tossing in a little picture teaser. just one of the many that were taken today...who knows, if this store happens, i might just have to make a trip back to NYC to see it post-planning and thriving!

in addition to this excursion to see a good ole empty retail space, i got a decent lesson on leasing in this crazy town. prior to today i hadn't really considered the turn-over rate for space (of any kind, apparently). the idea of holding a space for anything more than 6 weeks (and that's pushing it) for a renter is practically unheard-of. you just don't do that. you don't really have that opportunity though either. everything goes so fast here: time, money, and empty space!